Sadie Pleason

More about Sadie Pleason

Vin Results Manager

DealerCMO | Remote | October 2022 - Present

Spearheaded the research and implementation of a new campaign platform for dealerships, significantly boosting digital sales for vehicles. Through tactical execution, this initiative has consistently expanded its client base, becoming DealerCMO's top revenue-generating campaign.
Supported the creation and implementation of compliance-approved marketing materials in partnership with OEMs.
Played a key role in the internal development team, contributing to the creation and successful launch of a new SaaS in April 2024.
Led the internal marketing efforts to craft a compelling value proposition and messaging strategy, using our digital marketing platform. Effectively positioning the new SaaS for car dealerships and driving product visibility and adoption.

Consultant

Sadie Pleason Consulting, LLC | Houston, TX | June 2017 - Present

Provide digital marketing services and marketing material for clients across several industries including technology, oil & gas, real estate, fitness, restaurants, start-ups, and construction.
Work with clients to identify business goals and pain points to in turn determine the correct distribution channels and business development strategies. Campaigns are implemented from concept to completion.
Negotiated contracts on behalf of clients and myself, securing favorable terms that contributed to overall success.
Ensure critical oversight of brand profit and loss, budget optimization, marketing metric reporting, and promotional spending.
Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.

Digital Analyst

The Black Sheep Marketing Agency | Houston, TX | April 2021 – May 2021

Successfully sourced and implemented a cost-effective CRM platform aligned with agency's rapid growth, resulting in 75% savings by negotiating the vendor contract.
Developed an innovative playbook to tackle tech-oriented market disruptors.
Implemented a new approach to training sessions which resulted in improved inclusion of tactics in client programs.
Identified inefficiencies in agency's analytic reporting system; research efforts resulted in adoption of new platform and swift migration of 11 multi-faceted accounts.

Lead Developer

Agile Turf Marketing, Inc. | Houston, TX | August 2020 – April 2021

Enhanced client experience by completely redesigning end-to-end online UX/UI for a diverse range of industries. Delivered highly personalized, full-stack websites consisting of more than 10 pages.
Contributed to successful project delivery within tight deadlines through effective time management and prioritization of tasks based on business value.
Supported product owners in defining clear requirements for feature enhancements or new functionality requests through active participation during backlog sessions.
Expanded industry reach to include legal, hospitality, retail, and real estate; established connections resulting in 5 new contracts within one year.

Director of Market Research and Development

Benefit Global, Inc. | Houston, TX | May 2018 – May 2020

Collaborated with 3-member team to lay the groundwork for the start-up’s new strategic direction
Identified multiple inefficiencies in existing work processes and tracked performance following implementation of improvements
Generated B2B and vendor sales opportunities through marketing research
Followed quality standards and procedures to minimize errors and maximize customer satisfaction
Negotiated agreements between employees to clarify misunderstood directions and resolve conflicts affecting performance.